Cannes Lions
CUMBRE NAZCA SAATCHI & SAATCHI, Santo Domingo / UNICEF / 2006
Overview
Entries
Credits
Execution
The media provides the affirmation that a child can be trapped by abuse anywhere. The bars of the cart represent the cage, and the location of it represents the possibility that it is happening right next to you.
Outcome
The investment was minimal, just a printed two-sided poster bent to fit the location in the cart. The effect was overwhelming in showing the reality of the problem and boosting the awarness of it.
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