The isolation and pain that a teenager goes through when they experience bullying, physical abuse, or neglect was compellingly communicated in print by showing teenagers physically unable to talk.The idea being that when you can't talk about abuse, you can talk to the NSPCC.This expanded into a TV campaign showing children putting a stop to the nightmarish sounds of abuse in their heads by simply trying to talk. The campaign message was clear. Talking helps it stop. Full stop.

88% of children agreed that the advertising showed them that abuse can be stopped if you talk about it (NOP). Calls to the NSPCC rose by up to 124% in just six weeks. The number of children visiting the website also increased from 4000 to over 32000. And over two million information leaflets were requested by schools around the country - 100% more than was predicted.