Child prostitution is a problem most Americans don’t even know exists in the US. The assumption is, it only happens in Asia or Europe. However, statistics show that over 200,000 American children are at risk of being forced into prostitution every year. There is a need to make people accept the reality of this injustice and show them the problem exists very close to home. So this year to make April, National Child Abuse Prevention Month, more meaningful we created Emma.

The exploitation of children is unthinkable. Unfortunately, due to the negativity of the subject, society often tends to avoid the issue. To intrigue our audience and not scare them off, we created something beautiful and arresting, a piece of art that they’d want to interact with. And upon that interaction, we told Emma’s story.Details like the eyes, clothing and her expression were carefully crafted to portray her innocence.Emma is an original way of using a familiar nesting doll. To maintain the integrity of design, we commissioned a nesting doll artist from Russia to bring Emma to life.

Due to the campaign being launched in the month of April for National Child Abuse Prevention Month, accurate results can be provided in the month of May.