Cannes Lions
PUBLICIS, Brussels / UNICEF / 2006
Awards:
Overview
Entries
Credits
Outcome
- 19.985 euro donations were made by C&A customers;- C&A Europe also made a donation of 250.000 € to Unicef;- 53.997 Pakistani children were warmly clothed for the winter by Unicef;- All the production costs were funded by C&A;- Furthermore, the action obtained a lot of press coverage.
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