1. DUNKIN' DONUTS & UNICEF co-promotion. 2. Make cute merchandise preferred by young people. 3. Sell merchandise at a price including donation.

4. Make customers enjoy the happiness of donating while purchasing merchandise they can use.

Merchandise a tea bag illustrating a child carrying a bucket.

When customers drink this tea, 100 won (=10 cents) are donated to African children.

It automatically results in African children safe drinking water.

(100 won (=10 cents) are donated to purchase water purification tablets to purify 4-5 litres water)