Eurobest
VAYNERMEDIA, London / UNICEF / 2020
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With music being so crucial to the true story of Aboud’s life, we felt it was important to show his journey as much through sound as we did through visuals. Composer Nico Willems created a unique and emotive soundscape designed around a strong melody. The track announces Aboud’s present with an epic orchestral burst of sound in the concert hall, but as we move back in time through his tumultuous past, the music is stripped back, scene by scene. A solo practice session; a street performance influenced by Aboud’s Arabic roots; the tinny sound of an online video tutorial watched on a mobile phone; and finally, only the warm hum of a mother singing to her baby. The melody represents Aboud’s passion. It has connected him to others and driven him forward. It's powerful, it’s emotive, it draws you into the story immediately, and stays with you long after.
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