Cannes Lions
OGILVY & MATHER INDIA, Mumbai / PUFFIN / 2015
Awards:
Overview
Entries
Credits
Execution
Since the ads were targeted to children, principal characters from famous fairy tales were shown standing in the form of sound waves with their mouths open (as if narrating the tale themselves). In short, illustrating audiobooks.
Outcome
The awareness of Puffin spread among kids and in less than a week, the sale of the audiobooks spiked by 5%.
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