Christmas mailing with accompanying real-time activity on the Internet. Clients and friends were invited to light a candle on the agency’s Christmas tree via a website. They were able to watch live, as employees from Scholz & Volkmer lighted candles for them and conveyed spontaneous greetings. Every lighted candle represented a donation of 10Euros to a hospice for children with cancer.

Implementation: a real Christmas tree was presented online via a webcam. Users were able to watch Scholz & Volkmer employees personally lighting a candle in their name - in real-time. These actions were stored as a clip.