Holding the position of number 1 commercial kids site in Australia, Nickelodeon.com.au aimed to capitalize on its audience through the launch of ClickHeadSpace (CHS). Providing a community in which kids can interact and engage with the Nickelodeon brand, CHS gives kids a place to own online in the kid-safe Nickelodeon environment. It allows for customised content, and custom layouts, in a fun and engaging Nickelodeon style. Most importantly, ClickHeadSpace provides a platform for Nick to pursue community based, fun, and engaging online initiatives.