Cannes Lions

CHILDREN'S CHARITY

CC&E, Guangzhou / CHINA CHILDREN / 2006

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Outcome

The number of visits to the 'www.cctf.org.cn' iwebsite ncreased by 650% in two months.

Thousands of people have sent e-mails and expressed the wish to help these children dropping out of school because of poverty."I'm heart-struck, I have kids as well, but they live in two totally different worlds.""These children are supposed to be at school instead of on the street."

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