Cannes Lions

CHILDREN'S EDUCATION MOVEMENT

DENTSU, Tokyo / UNESCO / 2005

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Many children are unable to attend school. Sadly, they can become illiterate. The World Terakoya Movement provides opportunities for these children to start their education.The website’s purpose is to introduce this movement with the popular characters "KURURINPA", well-known from various children's books. The navigator of the website is a pair of child's hands. Visitors are invited to draw letters on a page, using their keyboards to guide the hand on the screen. The site is designed to involve users and in so doing, draw their attention to the plight of these unfortunate children.

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