Cannes Lions
JWT, Mumbai / BIRLA SUNLIFE / 2011
Overview
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Outcome
Within just three weeks of launching the idea, the website received over 12,000 unique visitors. Of which 9,786 parents took the online test and 5,901 secured their child’s future with Birla Children’s Future Solutions.The low-on-budget high-on-impact idea spread by word of mouth and this added to inquiries and interest in the product.Till date, over 32,000 parents have secured their child’s future with Birla Children’s Future Solutions, a fact proudly mentioned on the website. And soon the idea will travel to more cities across India securing the future of thousands of children.
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