Cannes Lions

CHILDREN’S FUTURE SOLUTIONS

JWT, Mumbai / BIRLA SUNLIFE / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Within just three weeks of launching the idea, the website received over 12,000 unique visitors. Of which 9,786 parents took the online test and 5,901 secured their child’s future with Birla Children’s Future Solutions.The low-on-budget high-on-impact idea spread by word of mouth and this added to inquiries and interest in the product.Till date, over 32,000 parents have secured their child’s future with Birla Children’s Future Solutions, a fact proudly mentioned on the website. And soon the idea will travel to more cities across India securing the future of thousands of children.

Similar Campaigns

12 items

En Haut de l'Affiche

HUNGRY AND FOOLISH, Paris

En Haut de l'Affiche

2021, BNP PARIBAS

(opens in a new tab)