Zeum had been trying for years to broaden its audience to include children 5 years of age and under, but had no real differentiating factors to motivate parents to bring their younger children to visit. Realising this, Zeum leadership sought Landor’s help to create a new name and identity.

After several site visits, the solution for the identity become obvious. The children Landor observed took great delight in making clay animation and we decided to create an identity that reflected their delight.

The Children’s Creativity Museum held a grand opening event in October 2011, and with more than 5,000 visitors in attendance, it was an exceptional success. And that success has led to some very tangible results: The Children’s Creativity Museum has seen a 36% rise in weekday attendance, a 43% increase in website traffic from 1 year ago, and a 49% increase in the average number of new members who join each month.