To promote the service of Dr. Rathenow without breaking German law, specially designed pacifiers were handed out to parents of small children. The pacifiers gave the parents a funny, but very remarkable impression of how their kids could look with uncorrected teeth. The doctor’s business card was attached to the pacifiers.

100 pacifiers with the doctor’s business cards attached were handed out. Within the next few weeks 19 parents called and asked for an appointment. The promotion also gave the doctor the positive image of a friendly person with a good sense of humour.