To reach those people who generally do not go to theatre.

Give a playful image to the Theatre Festival.

To take away the "patina" to the theatre, which has always been inaccessible. Shakespeare's characters played their role in shops, streets, public offices, pubs, around the city, to give the idea of them being evicted.These blitz have attracted the attention of the public opinion on the event. In this case we did not use a media agency. The idea came directly from the creative team of Saatchi & Saatchi.It is an idea that goes beyond advertising. The advertising campaign comes alive. In this event the press and TV campaign becomes reality, by involving people, by surprising and entertaining them.It should be a winning idea because it links together (in a very original way) classic culture and day-to-day life.

In this case we did not use a media agency. The idea came directly from the creative team of Saatchi & Saatchi.It is an idea that goes beyond advertising.