The warm and happy Toyland microsite works in tandem with a Wal-Mart Toyland direct-mail promotional holiday catalog. The site features two delightful elves, Wally and Marty, who live below the Wal-Mart store. The elves act as tour guides to the boys and girls who visit the site, browsing the latest toys and ranking how they like the gifts. In addition to playing fun interactive games as they explore the Flash-based site, kids can print out their toy lists and give them to Mom or Dad to take to Wal-Mart as a shopping aid during the holiday season.