Cannes Lions
LEAGAS DELANEY SHANGHAI, Shanghai / HEINZ / 2014
Awards:
Overview
Entries
Credits
Description
The challenge was for our product to stand out in a cluttered marketplace full of advertising that all looks the same.
Execution
Our design decision came from us wanting to dramatize the contrast of hotness and sweetness in the product. We used mixed media of illustration and 3D. The illustration depicts dark humor of the hotness and the 3D brought out the sweetness of our product.
Outcome
The sales on this product increased by 60%
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