Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / SCHINCARIOL / 2013
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The film shows a group of friends on the beach, drinking Nova Schin beer. They are enjoying the sea, the sun, the women and the Nova Schin so much that they make a pact never to leave.
As they try to keep to this they endure rain, the merciless hot sun and stormy winds. But after many years, even after they have turned into skeletons, they stay there and stay the same: hanging out, looking on the bright side, enjoying the sun, the beer and the women.
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