After stakeholder interviews and even working at Chipotle for a day, we began wireframing the app and erasing painpoints to give users the most intuitive experience possible. The visual design showcases the menu, clearly guiding the user through a quick-and-easy order. We added must-have functionality like the location-finder, recent orders and saved payment methods. We translated the app into French and Spanish, and released it in three new countries: Canada, France, and the UK. The menu displays specific items available by location, allowing for completely customizable meals, worldwide. We launched in iOS and Android, so everyone can enjoy Chipotle goodness.

Bottom line: Chipotle made it easier and faster than ever to enjoy a sustainable, tasty meal wherever you are, whoever you are. Anyone with a smartphone could be a VIP, and skip the line between them and their masterpiece. The press surrounding the app launch -- featured in the likes of The New York Times, Gizmodo, Eater, and more -- was overwhelmingly (if not fanatically) positive. And, the fans couldn’t be happier. Since launch, the Chipotle Ordering App has had 4+ star ratings, has sat in the Top Five most popular Food apps in the App Store, and has seen over a million downloads, and counting.