As part of Chobani’s larger Oatmilk is Everywhere campaign, they reached out to us to handle all aspects necessary to bring them into the metaverse to deliver on the message that oatmilk is literally everywhere. We handled everything from game concepting and art direction to strategy and mechanic defining, script writing to custom coding, concept drawings to 3D design and development, all within Roblox Studio in about 2.5 months. Oh and we had fun every step of the way!

As part of Chobani’s larger Oatmilk is Everywhere campaign, they reached out to TBX to handle all aspects necessary to bring them into the metaverse to deliver on the message that oatmilk is literally everywhere. Thinkingbox handled everything from game concepting and art direction to strategy and mechanic defining, script writing to custom coding, concept drawings to 3D design and development, all within Roblox Studio in about 2.5 months. Oh and we had fun every step of the way!

For this roblox project, we ultimately adopted an iterative process where we tested gameplay, refined the experience, and built more every sprint week. Prior to that, our project kick-off consisted of a number of workshops to understand our audience, platform (incl. Playing LOTS of roblox), as well as define our core features, mechanics, and parameters.

Most brands might think of themselves first and shoehorn the experience around them, but for Chobani we really wanted to place the users first and build an experience that was first and foremost fun. Some of our user goals and priorities on the platform were:

Creating a core experience that was fun and succinct

E.g. after multiple tests and racetrack iterations, we deemed a race under two minutes was perfect

E.g. utilizing as many of Roblox’s standard controls as possible so users could instantly orient themselves and explore

For this roblox project, we ultimately adopted an iterative process where we tested gameplay, refined the experience, and built more every sprint week. Prior to that, our project kick-off consisted of a number of workshops to understand our audience, platform (incl. Playing LOTS of roblox), as well as define our core features, mechanics, and parameters.

Most brands might think of themselves first and shoehorn the experience around them, but for Chobani we really wanted to place the users first and build an experience that was first and foremost fun. Some of our user goals and priorities on the platform were:

Creating a core experience that was fun and succinct

E.g. after multiple tests and racetrack iterations, we deemed a race under two minutes was perfect

E.g. utilizing as many of Roblox’s standard controls as possible so users could instantly orient themselves and explore

Through a unique @Roblox experience

that we designed and developed, players raced against friends to deliver oatmilk across planets while raising $75,000 for Hunger Free America.