The Chocolat Frey logo is a unicorn. The goal here was, via a viral campaign, to place a “real living” unicorn in the Swiss mountains so that the Swiss population and media would ask: who does it belong to? And then to solve the riddle: The unicorn belongs to Chocolat Frey, and has since 1887. A real ad campaign followed in the wake of the viral campaign with the unicorn playing the major role.