Cannes Lions

CHOCOLATE

ADEL SAATCHI & SAATCHI, Athens / ION BREAK / 2006

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DON'T GO NUTS! BREAK COCONUT!Objective: main objective was to launch the new variant of Break Chocolate, filled with coconut. Additionally, to refresh the image of the brand and remind the variety of Break chocolates filled with various flavours Concept: The idea is that one could go very far in order to enjoy the real taste and aroma of a coconut. But now this has become a very cool and simple process. Just make the difference and break the “Break Coconut” chocolate!

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