To create a new bar format that reflected the premium positioning and the essence of the Alpino brand, in addition to representing the chocolate’s attributes.

An extensive project was developed for Alpino, which began with exploratory research and ran through to the creation of a new visual identity and innovative projects – among them a new bar format.

Recognised for their unique taste and format, the individual chocolates were chosen to figure in the new bar moulds. The purpose was to bring in all the positive attributes associated with the original chocolate, reflecting the brand’s pillars – without losing the premium aspect.

Playfully, the bars illustrate eight individual Alpino chocolates melting. Each drop contains a chocolate and weighs the same as an Alpino – the brand’s historic icon.

With the new positioning and visual identity, the new format contributed to the consolidation of the Alpino brand on the higher-added value chocolate market. The new bars reflect the brand positioning, bringing with them all the attributes of the original Alpino chocolate.