Very often, taking a break means staying in front of a PC. Based on this assumption, the Kit Kat brand allows you to turn work tools like your office chair into break-related and entertaining tools. “Working like a machine? Have a Chair Break”.

In order to launch the promotion, a YouTube channel was created to post viral videos on ‘Chair Break’. In addition, the following initiatives were implemented: a new promotional pack, in-store activities in which consumers could play with a diorama, video banner, the website kitkat.it, which could be browsed moving around on your chair and the KitKatItalia Facebook page.

92,994 unique visitors to the website.127,610 visits.54,437 participants over the period from 30/8 to 15/1.