We created a totally new product group on the market - a mixture of chocolate bars and biscuits. We used Habbo as the main media (which reached 90% of target groups within 2 weeks).

Code language was used. Collecting codes from multipacks tweens got extra benefits, like ring tones, habbo-money etc.

Elements• Sponsored Habbo room • Advertorial in Habbo Weekly• AXN! Code chase • AXN! Habbo of the Year• AXN! launch party• Battle Ball sponsorship • Axtxtra.fi• Promotions