This spot is a demonstration of what people go through when they get a stubborn stain on their clothes. The execution draws inspiration from a problem we’ve all encountered when listening to the radio – a song with a tune so annoying that it sticks in our head.

Chocolate Ice Cream is performed in the style of many a soul pop earworm. It ends with a message that the only way to get such stubborn stains out of our clothes and our mind is with Breeze detergent.