The idea is to use real examples of confusions that children have, with a playful vision, that something could be smart and, in this case, worthy of a reward. To represent this idea, we called the country’s best photographer:

Mauricio Nahas. The production took care to make everything as realistic as possible. This includes research into casting and location. And it was no different with the children’s art. The painting was done on a surface with the texture of a wall, and a math problem was written on cans, with the characteristic imperfections of a child.

The campaign makes people realize that Cacau Show does not just sell fine, expensive chocolates. It also has an option for small, day-to-day moments.