We decided to communicate directly with the viewers when they needed it the most: While they were choosing between the overwhelming amount of films and series Telenet has to offer. To do this…well we launched some more series.

We added 3 trailers to the catalogue, each in a different section: sci-fi, romance and thriller, covering our different target groups. We also promoted them in the ‘recently added’ and ‘must-see’ categories. Halfway through the trailers, people discovered something strange. Each trailer was about the same recognizable home situation: the stress of not being able to choose what to watch.

At the end the solution was provided … Yelo Play app

We made three different series, each one looked like the next big series in their genre. 'Emma's Choices' looked just like the next Sex and the City, 'Choices of Destiny 'was a new impressive fantasy saga like Game of Thrones and 'Közes' a gloomy Scandinavian crime series. This way we tempted all our different target groups with specific content that looked just like the real deal. By spreading the trailers through their tv video catalogue we reached them when they needed our handy app the most, when they were trying to chose between the endless amount of movies and series available thanks to Telenet.

– All 3 trailers made the top 10 of the on demand ratings

– 479.171 trailer views (total Telenet clients = 1,5 million)

– +100% rise in iOS downloads of the Yelo Play app during the campaign

– +75% rise in Android downloads of the Yelo Play app during the campaign

– An increase of 11,9% of unique daily users