Cannes Lions
ALMAPBBDO, Sao Paulo / BOTICARIO / 2019
Overview
Entries
Credits
Execution
The spot opens on a classroom. The bell rings, and the teacher says that whoever has choir practice can stay. We see that one boy leaves the room, looking dejected. The teacher notices, and goes out to where he’s sitting in the hall. She leaves a score with the lyrics to the song and an outfit for the big day. Then we see the boy, seemingly rehearsing at home. Then we cut to the day of the Christmas performance. As the children start singing the song “Stand by Me,” the boy starts signing along in sign language. We realize that he’s deaf, and that he’s actually singing along with his classmates. In the audience, his parents are moved. At the end, they give the teacher a bottle of the new Botica 214 perfume. We sign off with: Christmas inspires beautiful combinations.
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