T-LCD Refrigerator was introduced as a prototype, but there was no case to be used in reality due to technical limitations–to make the thin and light cooler door the same as a existing one, to secure the light sources in controlling the consequent thermal issues, to keep the highest quality in terms of transparency and color reproduction. We have successfully developed the world's first 55 inches, 95mm ultra-slim T-LCD refrigerator media platform.

We set 4 kinds of promotion-supportive devices such as approach recognition sensor, handgrip sensor, touch board and sound bar. These allow the customers being exposed to full-screen advertisements from afar and attracted to the front of the refrigerator. These also provide the interactive brand contents and discount events to customers at close range. Finally, re-stimulating the desire to drink by playing the Coca Cola Fizz and Jingle as the customers grab a handle.

We’ve launched 3 T-LCD ads of Coca Cola brands including Coca Cola, Georgia and Glaxo Vitamin Water. As a result, 55% more of visitors were attracted to the front of the cooler doors. The sales volume of this campaign periods was raised by 65% compared to that of normal periods. This meant 'brand switch' effects towards competitors are improved.

According to the surveys for customers, 69% of the customers evaluated that T-LCD Media is effective in choosing beverage brands and 67% of customers are attracted to T-LCD Media and its contents.