Year after year, TNT transmits the Oscars awards ceremony live from Los Angeles.

While English speaking viewers enjoy the ceremony, the Latin American audience suffers a wide pandemic: THE VOICE OVER.

Beacuse nothing is as funny or entertaining when dubbed into another language.

We set out to garantee that the Latin American audience enjoy their Oscars experience just as much as Americans.

The initiative allowed the Latino audience to connect with the ceremony like never before.

The ability to choose between different local celebrities to host the Oscars gave the Latino audience the possibility to share not only language, but also references and idiosyncrasies with the host, allowing them to feel as if they were in the same living room.

For the first time in history, the Oscars were taken over by Latinos.

The platform received 520,023 visits in just 4 hours.

#OscarsOnTNT was Trending Topic in every country where the action was carried out.

And TNT reached new viewers, attracted by the local celebrities.

Choose your Host marked the beginning of a new way to cover live events, one that will be repeated in future transmissions.