When Hulu viewers watched their shows, instead of being given a traditional pre-roll ad, we gave them the choice of two different experiences. Viewers could sit through a cumbersome Old Money experience that took 30 seconds and was filled with time-sucks like CAPTCHA codes and never-ending credit card fields. Or they could select a fast, 8 second, easy New Money experience that got them to their content before they even knew they were watching a commercial.

Following PayPal’s brand launch, people would be curious about what New Money really was. The Hulu ad selector unit is a perfect place for juxtaposing Old vs. New in a relatable way.

When Hulu viewers watched their shows, instead of being given a traditional pre-roll ad, we gave them the choice of two different experiences. Viewers could sit through a cumbersome Old Money experience that took 30 seconds and was filled with time-sucks like CAPTCHA codes and never-ending credit card fields. Or they could select a fast, 8 second, easy New Money experience that got them to their content before they even knew they were watching a commercial.

With over 2 million video views between the Old Money and New Money experiences, the unit brought awareness to the PayPal brand and the acute difference between an old, outdated system and a new, improved one.