This short film was part of Chris LaRocca's campaign for his album release. Initially, the song 'linger' was not a single, but James Arthurs heard it and felt so moved by it that he pulled together a treatment, budget, shotlist, etc and sent it to Chris's manager unprompted. Once the label, Red Bull Records, received the treatment, they saw how powerful the message of the video is, and how passionate James and his team were about this, that we had to move forward with it. What started as a song on a single, turned into a beautiful short film and a packed theatre for an in-person premiere.

The initial concept was inspired by the life of musician Richard Crandell, as well as the cinematographer/director James Arthurs' life, and Chris LaRocca’s life. The hope was never to try and depict an explicit physical condition, but instead to allow the tremors serve as a metaphor of loss, and the subsequent feeling a person would experience should they lose access to their life’s passion.

The perception of Red Bull Records' approach/ethos, is less to impose our brand onto an artist, but rather to align ourselves with artists we believe in, and to then provide resources to further amplify that individuals message, whatever that might be — that is our brand. This was a case of exactly that, this film was the most personal piece of work Chris LaRocca has released to date, and it was made possible by Red Bull Records.

• Audience insights

Top Locations

US (53%)

Canada (19%)

Korea (1%)

Bangladesh (1%)

India (0.3%)

Age

25-34: 50%

35-44: 31%

Male: 60% / Female: 40%

• Community building and management approach

Posts across artist and director social media pages

Posts across Short film IG Pages

Serviced video to dedicated Short Films email list

• Reach – 13K Views

• Engagement – 185K Watch Time Hours / 145 Likes / 38 Comments

• Impact – N/A

• Quality of experience and interaction – Positive Comments on YouTube and Instagram

• Brand perception – N/A

• Change in behaviour – N/A

• Achievement against objectives – N/A