Every German girl was enabled to virtually become a star like Christina. To put herself on stage she simply needed to upload her photo on a specially designed microsite. She could ´glamorize´ it by adding lace from flacon and by coloring the background. Finally, as activation booster she could win a stage appearance at the Grammys! Wouldn’t you feel like a star going to the Grammys?

The campaign resulted in the best female lifestyle fragrance launch ever, overtaking market leader Chanel No.5 in launch month. Aided Advertising Awareness grew by ix 160, Relevant Set by ix 130. The contest itself was also a huge success: Record number of 400,000 visits, 4,635 participants and 6.5 million votes.