Cannes Lions
SANTO USA, Miami / COCA-COLA / 2020
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We all love Santa, but if we look at him from another angle, he is also a guy that does a lot of inappropriate things. From crossing undetected to breaking and entering houses uninvited, but we never see him that way because we choose to see his good side. With this Christmas campaign, Coca-Cola seeks to inspire people to focus on what brings us together instead of what divides us. Because just like the film claims: what we share is stronger.
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