Create a Christmas campaign to promote consumer engagement with the brand.

It was an institutional action and Electrolux has maintained throughout the years a deep relationship with mothers and families. At Christmas, instead of a traditional Christmas card, to reinforce that bond between Electrolux and families an unconventional eatable card was made (baked) by Electrolux products.

In two weeks of action: The Electrolux fan page grew 23%; More than 20,000 cookies were created; In just one day more than 100,000 people talked about Electrolux on Facebook.