Cannes Lions
PRO BRASIL PROPAGANDA, Belo Horizonte / LE BISCUIT / 2009
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Challenge: to increase sales of Christmas decorations products for the retail chain Le Biscuit.Christmas decoration products and fantasy are the main elements of the commercial where we see a wreath on the windshield of a car, earrings made with Christmas tree ornaments, a snowman on a fridge and a dog wearing a Santa Claus hat.The solution developed by the agency was to use refined aesthetic values, with high graphic standards and unique dynamics. The goal of the campaign was to communicate promotional aspects while instilling a sense of opportunity and urgency among consumers.
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