Cannes Lions

CHRISTMAS GREETING

McCANN ERICKSON BRASIL, Rio De Janeiro / RADIO MPB FM / 2006

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We created a Christmas card to be sent via internet to the Radio MPB FM friends and collaborators. Santa Claus, in person, makes a speech with our message. He was also available to do the same for those who received MPB's message. The person received a customised video message in which Santa Claus made a speech for men or women depending, in North-polish, his native tongue. The translation into Portuguese appeared in the subtitle, which was written by the person who sent the message. The person could even choose different styles: romantic, ninja, stingy and others.

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