Cannes Lions
MOOK, London / NITRO / 2008
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Nitro's alternative Christmas card comprised of an interactive microsite called Unsubservientsanta.com.Users were invited to write their Christmas wish in the dialogue box and submit it to Santa. Santa would be woken by a flashing light and the request appearing on his printer. Using the latest in interactive technology, Santa would blatantly ignore the request and do something un-seasonally unpleasant such as make a rude gesture, smash up the presents or cut down the Christmas tree with a chainsaw.The site proved incredibly popular with staff, clients, friends and the general public.
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