www.desea.org 'Desea, The Land of Good Wishes', is a magical place aimed at bringing people together at Christmas.From this land, the greetings that Audi wanted to reach its customers were sent (off and online), with a ticket attached that invited them to visit this promised land from where they could also read and send their most sincere wishes (viral marketing). The activity recreated a dreamlike world inhabited by wishes that took fantastic, capricious forms, making up two landscapes: The Forest of Hope and The Sea of Dreams.

The site received 47,515 visits, of which 29,366 were from visitors attracted offline. Viral emails represented 18,149 visits.3,574 visitors used the search engine.9,187 wishes were published.