Google wanted to take on the giants (IE, Safari, Firefox) and launch Chrome in Asia. They wanted to show that Chrome is a unique platform for the modern web. Google recognizes that the way people use computers have changed, we don't access information but services and applications. People want to be engaged, not simple view information.

In launching Chrome in Asia, Google's ambition was to display the endless possibilities the web can bring through Chrome.

To demonstrate that Chrome is not your traditional browser, we decided to show Chrome's cutting edge capabilities through the use of a traditional story - one that resonates with Asian hearts: the epic tale of Ramayana.Ramayana as a story has been told in various forms through the ages in Asia. We re-told this popular ancient epic through an interactive Chrome Experiment, integrating Chrome features and Google services like Chat, Products, Weather and Maps.

The interactive experience incorporated WebGL and HTML5 to show that Chrome is capable of more than just speed – it’s also powerful in security and stability.

When we revealed the interactive story to Asia, the crowd went wild. The experience went on to make waves in the rest of the world, making Chrome a legend.