In this spot, an animated cartoon cheerfully exemplifies Chrysler's mission statement.

Because there are a lot of free items given away at this event, we decided a shopping bag would help people carry all of the give-aways. It would also create talk value because a person looks like they’re driving a Chrysler with their arm out of the window, capturing the feeling of driving the car.

The Chrysler bags were a hit, and the Chrysler car display was very well attended with many people asking for the bags.