Cannes Lions

CHRYSLER

BBDO DETROIT, Troy / CHRYSLER / 2008

Presentation Image
Film
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Overview

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Credits

OVERVIEW

Description

In this spot, an animated cartoon cheerfully exemplifies Chrysler's mission statement.

Execution

Because there are a lot of free items given away at this event, we decided a shopping bag would help people carry all of the give-aways. It would also create talk value because a person looks like they’re driving a Chrysler with their arm out of the window, capturing the feeling of driving the car.

Outcome

The Chrysler bags were a hit, and the Chrysler car display was very well attended with many people asking for the bags.

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