Chupa Chups campaigns have always mastered the art of playfully embedding their products into colorful, imaginative worlds, making them the protagonist of every scenery.

To promote the four flavors of their XXL lollipop range, we were striving to take an unseen perspective on a well-known classic in order to address the topic of XXL dimensions in a surprising way.

We focused on the unique characteristics of each flavor and created four imageries out of this world – taking the lollipop imagery to the next level. Or to be more precise: the next galaxy.

To merge the experience of longer lasting taste with the state of contemplation when enjoying a lollipop, we envisioned each flavor of the XXL range a majestic planet from outer space. With special attention to every tiny detail, from surface to air bubbles and translucent gum core, we wanted to invite consumers of every demographic to immerse themselves into a captivating realm between reality and fantasy. Due to the playful reinterpretation of each lollipop’s unique characteristics we were able to merge the aspect of taste with the excitement of visually exploring the XXL range. The campaign established Chupa Chups as an ambassador of taste and creativity.

After carefully examining the distinct features of each XXL flavor, we explored the relationship of lollipop and stick, experimenting with various perspectives, angles and lightning, always with the objective to feature the product in a way that wouldn’t conflict with the illusions seeing planets in outer space. After figuring out the strongest compositions we recreated the visuals using 3D software. This allowed for emphasizing existing imperfections like cracks, uneven surfaces and holes and combining them in a visually pleasing way. A positive, strong and fascinating color-range in addition to the cinematographic format of each visual created the urge to get lost the unexplored taste galaxy by Chupa Chups XXL.

The resulting images show the product in a previously unseen way and achieve high attention. In times of space tourism and the discovery of distant galaxies, Chupa Chups created a contemporary motif series that whets the appetite for a taste journey with Chupa Chups XXL.