Cannes Lions

CIALIS

DDB CANADA, Toronto / LILLY / 2014

Awards:

4 Silver Cannes Lions

1 of 0 items

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Description

Cialis is an erectile dysfunction medication that you take every day. It lasts a full 36 hours, which means you'll be having a lot more sex.

In this ad a mother negotiates a later curfew for her son, much to his confusion. He doesn't realize she’s doing it so she can have more time to have sex with her husband.

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