Cannes Lions
CAVALRY, Chicago / SMITH & FORGE / 2014
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People sometimes think of cider as a drink for softies and sissies. Actually, it turns out cider was the chosen drink for tough guys in days of yore. With Smith & Forge Hard Cider, we wanted to remind today's beer drinkers of cider's burly history and create a bridge between today’s guys and those manly drinkers of yesterday who wore strength on their sleeve.
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