The Danish winter is long and cold so we decided to bring more summer to the Danish people and kick-start summer one week earlier by changing to daylight saving time on the 21st of March instead of the 28th. We created a live campaign by opening a pop-up Somersby Campaign Office in Copenhagen - four weeks before the shift to summer time - from where our Campaign Assistant would lead the national rally for an extra week of summer.

People were welcomed inside for a chat and thousands interacted online taking part in how the campaign for more summer developed.