Cannes Lions
EURO RSCG, Dusseldorf / RECKITT BENCKISER / 2007
Overview
Entries
Credits
Execution
The two pages of the print ad were stuck together in a way that gave the impression that the dirt on the tiles had created that sticky effect.
Outcome
In tests the ad has effected an incredible wow-factor. The reactions of the test persons were so positive that the client decided to use it on a wide base.
Due to the short time since the first date of publication we do not have any final results yet.
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