Cannes Lions

CINEDAY

PUBLICIS CONSEIL, Paris / ORANGE / 2011

Awards:

2 Shortlisted Cannes Lions
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Film
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A trailer for a slick Hollywood historical film tells the story of two brothers at the time of the Hussars.

A tale of betrayal, courage and battle, set against the background of the Napoleonic Wars.

In all the trailer’s scenes, the hero is followed mysteriously by a young guy wearing present-day clothes and completely out of synch with the Hussar era.In the end, the hero’s brother asks him who is this person following him everywhere.The hero reveals that it’s his friend, Fred, whom he invited along thanks to Orange: with Orange Cineday, you can take anyone you want to the cinema every Tuesday (two seats for the price of one).This trailer was inserted into real trailers before the screenings to heighten the audience’s sense of intrigue and surprise.

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