Cinemaxx asked us to come up with a one-off promotional item for a unique product: the Cinemaxx Goldcard - the first annual season ticket for the cinema. The cardholder is entitled to go to the cinema any times, any day, all year round. For 399 Euro.

The Cinemaxx calender '365 days of cinema' visualises the benefit of the Goldcard for avid cinemagoers. They can go to the cinema every day, all year, as often as they want to. And they can have fun planning those visits with the calendar.

The Cinemaxx Goldcard sales increased by over 23 % during the promotional period of two weeks in selected Cinemaxx cinemas.