Cannes Lions
THE BACKROOM, Barcelona / ALDI / 2016
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How much does it cost to forget your ex boyfriend?
How much does it cost to start a Monday morning?
And a sweet landing from vacation?
How much does it cost to tell news? The good and the bad ones?
Well, exactly ….. In Aldi, to forget your ex boyfriend costs 23,13€
Aldi has decoded the emotions behind every shopping trolley. Three pieces out of thirteen that reflect, with a touch of irony, our feelings and circumstances within the shopping purchase moment.
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